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Maria's Recommended Business Books

Systematizing ||| Information Resourcing ||| Marketing ||| Planning ||| Leadership ||| Ecommerce

Systematizing



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How to Make Your Business Run Without You: Streamline Your Business Operations to Pave the Way for More Business, Bigger Profits, and a Business That Virtually Runs Itself
by Susan M. Carter

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ACT - 2010 Contact Management Program
by SAGE
Check Costco, Sam's Club, Office Depot, Staples, and Fry's. You can also purchase upgrades or the basic program, too.

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Contact Management Program - Goldmine
by FrontRange Solutions

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Contact Management System - Outlook 2007 (not Outlook Express)
by Microsoft
Check your computer first for the free version. Check other MS programs you might be purchasing for free version

QuickBooks Customer Manager 2.5
Contact Management System - Outlook 2007 (not Outlook Express)
by Microsoft
Check your computer first for the free version. Check other MS programs you might be purchasing for free version

Getting Your Business Organized



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Organizing from the Inside Out: Move Your Stuff, Change Your Life: How to Use Feng Shui to Get Love, Money, Respect and Happiness: The Foolproof System for Organizing Your Home, Your Office and Your Life
by Julie Morgenstern

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Clear Your Clutter With Feng Shui
by Karen Kingston

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Work Less, Make More
by Jennifer White

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Move Your Stuff, Change Your Life: How to Use Feng Shui to Get Love, Money, Respect and Happiness
by Karen Rauch Carter, Jeff Fessler


Business Administration & Operations



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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to do About It
by Michael E. Gerber --- A Maria "must read" for all business owners
Other E-myth Books, CDs and Audios: For Mangers, For Physicians, For Contracts and Mastery

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Working from Home : Everything You Need to Know About Living and Working Under the Same Roof
by Paul Edwards, Sarah Edwards - Great book for beginners!

Value-Based Fees: How to Charge and Get What You're Worth (The Ultimate Consultant Series)
by Alan Weiss

Million Dollar Consultant
by Alan Weiss

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Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals
by Lynn Grodzki

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Think and Grow Rich
by Napoleon Hill

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Magic of Thinking Big
by David J. Schwartz

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Innovation and Entrepreneurship: Practice and Principles
by Peter F. Drucker

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The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace
by W. Timothy Gallwey, Timothy Gallwey


Marketing

Includes books on branding, marketing, networking, selling and speaking.

Branding and Niching



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United We Brand
by Michael Mosiern
Basic book. Recommended by Bob Lamons, a writer for the American Marketing Association. It's a simple, how to book.

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Niche Crafting
by Lynda C. Falkenstein
Consider saving money and purchase the older version. It's very good.

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Finding Your Ideal Client
by Maria Marsala

Selling More



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Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants
by C.J. Haden

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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients
by Michael Port

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Guerrilla Marketing Excellence : The 50 Golden Rules for Small-Business Success
by Jay Levinson, S. Godwin
There are more than 40 marketing books by this author

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Selling The Invisible: A Field Guide To Modern Marketing
by Harry Beckwith (invisible means selling services vs. selling a product)

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The Portable Coach: 28 Surefire Strategies for Business and Personal Success
by Thomas Leonard
This book is all about the principals of attraction, and attracting clients to you.

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Permission Marketing: Turning Strangers Into Friends, and Friends into Customers
by Seth Godin, Don Peppers

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Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals
by Anthony O. Putman

Networking



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Power Networking: 55 Secrets for Personal & Professional Success
by Sandy Vilas, Donna Fisher

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How To Work A Room
by Susan RoAne

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Business by Referral: Sure Fire Way to Generate New Business
by Robert Davis, Ivan R. Misner

Sales



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The Certifiable Salesperson
by Tom Hopkins and Laura Laamann

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Sales Dog: You Do Not Have to Be an Attack Dog to Be Successful in Sales (Rich Dad's Advisors series)
by Blair Singer and Robert T. Kiyosaki

Visit Blair's Site

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The Psychology of Sales Call Reluctance: Earning What You're Worth in Sales
by George W. Dudley

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Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit
by Susan Harrow

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Integrity Selling: How to Succeed in Selling in the Competitive Years Ahead
by Ron Willingham

Public Relations



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6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors"
by Marcia Yudkin
Read Maria's comments on Positioning Yourself As An Expert Using Articles and Article Banks - on pages 115 and 116 in this book!

Speaking



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Marketing with Speeches and Seminars: Your Key to More Clients and Referrals
by Miriam Otte

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Speak and Grow Rich
by Dottie Walters, Lilly Walters, Lillet Walters, Earl Nightingale

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Learning to Listen, Learning to Teach: The Power of Dialogue in Educating Adults
by Jane Vella
Also Taking Learning to Task: Creative Strategies for Teaching Adults

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The Big Book of Business Games: Icebreakers, Creativity Exercises and Meeting Energizers
by Edward Scannell (Contributor), John W. Newstrom

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Games Trainers Play
by John W.Newstrom, Edward E. Scannell
The Big Book of Team Building Games


Planning

Includes books on starting a business, business plans and finances

Start A Business



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Finding Your Perfect Work: The New Career Guide to Making a Living, Creating a Life
by Paul Edwards, Sarah Edwards

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Working from Home: Everything You Need to Know About Living and Working Under the Same Roof
by Paul Edwards, Sarah Edwards - Great book for beginners!

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Six-Week Start-Up: A Step-By-Step Program for Starting Your Business, Making Money, and Achieving Your Goals!
by Rhonda Abrams

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Best Home Businesses for People 50+
by Paul Edwards

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The Unofficial Guide to Starting a Small Business
Marcia Layton Turner

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Business Start-Up Kit
by Steven D. Strauss

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Start Your Own Business (Entrepreneur Magazine's Start Up)
by Rieva Lesonsky

Business Plans



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The One Page Business Plan
Start With a Vision, Build a Company Workbook
By Jim Horan
All my business clients complete this book to gain focus, clarity and words for their brochure or web sites.

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Anatomy of a Business Plan: A Step-By-Step Guide to Building a Business and Securing Your Company's Future (Anatomy of a Business, 5th Ed)
By Linda Pinson
Creates an intense business plan used in obtaining funding.

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By Palto Alto

Complete a professional looking business plan quickly for bankers, loan officers, venture capitalists, and angel investors.

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The One-Page Proposal
How To Get Your Business Pitch onto One persuasive Page
By Patrick G. Riley It really works! Great book.

Finances



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Living Debt Free Workbook
by John Cummuta

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Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor & Middle Class Do Not!
by Robert T. Kiyosaki, Sharon L. Lechter (Contributor)

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Clark's Big Book of Bargains
by Clark Howard

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The Simple Living Guide: A Sourcebook for Less Stressful, More Joyful Living
by Janet Luhrs

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The 9 Steps to Financial Freedom
by Suze Orman

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Your Money Or Your Life: Transforming Your Relationship With Money and Achieving Financial Independence
by Joe Dominguez, Vicki Robin

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Earn What You Deserve: How to Stop Underearning & Start Thriving
by Jerrold Mundis

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The Millionaire Next Door: The Surprising Secrets of America's Wealthy
by Thomas J. Stanley, William D. Danko

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Secrets of Six-Figure Women: Surprising Strategies to Up Your Earnings and Change Your Life
by Barbara Stanny


Leadership & Languaging

NOTE: Most leadership books also have audios, CDs and workbooks, too.


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The Five Dysfunctions of a Team: A Leadership Fable
by Patrick Lencioni

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On Becoming a Leader
by Warren Bennis

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First, Break All the Rules: What the World's Greatest Managers Do Differently
by Marcus Buckingham and Curt Coffman

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The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow
by John C. Maxwell

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Good To Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins

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Leadership by the Book: Tools to Transform Your Workplace
by Ken Blanchard

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renée Mauborgne

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Business School
by Robert Kiyosaki

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Business School
by Robert Kiyosaki

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The Portable MBA
by Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, S. Venkataraman

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Leadership from the Inside Out
by Kevin Cashman

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Bookkeeping Made Simple
by Louis W. Fields, Richard R. Gallagher (Designer)

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The Accounting Game: Basic Accounting Fresh from the Lemonade Stand
by Darrell Mullis, Judith Handler Orloff

Ecommerce


When in doubt, choose a book by Que or SamsNet publishing. Those are the companies whose books I use to teach classes.


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Harley Hahn's Internet Advisor
by Harley Hahn
I used his original book, from 1999, to teach Internet classes, after I conducted much research. This is an excellent book for beginners.

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Sam's Teach Yourself Web Publishing with HTML and XHTML in 21 Days, Fourth Edition 2003
by Laura Lemay
I learned HTML using the first edition of this book. If I can do it, so can you! I highly recommend Sam's Teach and Que books for ease of understanding and reading.

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Sam's Teach Yourself Web Publishing with HTML and CSS in One Hour a Day (5th Edition) (Sam's Teach Yourself) (Paperback)
by Laura Lemay, Rafe Colburn

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Internet Marketing for Less Than $500 Year: How to Attract Customers and Clients Online Without Spending a Fortune
by Marcia Yudkin

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Multiple Streams of Income: How to Generate a Lifetime of Unlimited Wealth ,
by Robert G. Allen

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