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	<title>Building Bigger, Better Businesses</title>
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		<title>What&#8217;s Your Yearly Theme &#8211; Enter Our Contest!</title>
		<link>http://www.coachmaria.com/blog/?p=379</link>
		<comments>http://www.coachmaria.com/blog/?p=379#comments</comments>
		<pubDate>Sat, 02 Jan 2010 03:08:56 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Articles & Tips]]></category>
		<category><![CDATA[Special Deals]]></category>
		<category><![CDATA[business theme]]></category>
		<category><![CDATA[coaching contest]]></category>
		<category><![CDATA[yearly theme]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=379</guid>
		<description><![CDATA[Part 1: How To Enter the Contest
Post your theme for 2010 below, in our comments area and you&#8217;ll be entered into our contest.  Email or postings on social networking sites will not be considered.
 Don&#8217;t know what a yearly theme is?  No problem.  Read the article below and then create one.
The winner [...]]]></description>
			<content:encoded><![CDATA[<h2>Part 1: How To Enter the Contest</h2>
<p class="red">Post your theme for 2010 below, in our comments area and you&#8217;ll be entered into our contest.  Email or postings on social networking sites will not be considered.</p>
<p> Don&#8217;t know what a yearly theme is?  No problem.  Read the article below and then create one.</p>
<p>The winner will be awarded a free consulting session on Feb. 2, 2010 (the contest ends 1/31/10). A $500 VALUE!</p>
<p>NOTE: This contest cannot be won by a current or former client, someone who has paid for one of our programs, our family members,  or our power team members.  But all those folks can post your theme below, even if can&#8217;t be a non-winners. </p>
<hr />
<h2>Part 2: The Article The Started the Contest</h2>
<h3>Have You Created Your Yearly Theme?</h3>
<p><img src="http://www.elevatingyourbusiness.com/images/MariaMarsalaTealPhoto.jpg" width="108" height="130" style="float:left; padding:2px 12px 2px 0;" alt="Maria Marsala" /><br />
  by Maria Marsala</p>
<p><strong>Summary:</strong>  Themes can make your year fun and focused.<br />
They&#8217;re much easier to create or use and they last much longer than list of resolutions. </p>
<p>&nbsp;</p>
<h3>Article:  Have You Created Your Yearly Themes Yet?</h3>
<p>New Year&#8217;s resolutions don&#8217;t last long, do they?  Instead, consider creating a theme to help keep you focused throughout the year. </p>
<p>Themes can be uplifting. Have you ever given a birthday party and asked people to bring gifts with a &quot;garden&quot; or &quot;fishing&quot; theme?   I know someone who asked people to bring something they made themselves! What a wonderful idea! To actually get what you want at your party!</p>
<p>A theme can help you get what you want out of life, too. Anyone who is evolving can be helped considerably by having a terrific support network. Well, themes are part of a person&#8217;s support structure, the part that comes from the inside. When you create a theme for the year (or month, or quarter), you will be automatically pushed forward toward your goals. Why? Your theme helps keep you focused by providing you with a starting point during your decision making process. So important are themes, that creating one  is the first of 24 steps towards creating a strong &quot;Personal Foundation,&quot; a program that many coaches offer their clients.</p>
<p>Themes can be a few words or even one word to describe what you  want to accomplish for the year.<br />
What&#8217;s important is, once created, it inspires you into action and is easy to remember.<br />
I recommend that you write your theme on index cards and place them strategically around your home and office.<br />
A theme located near your mirror or designed on a poster for your office is a quick reminder of what you want to manifest.</p>
<p>Some  examples of personal themes are&#8230;</p>
<ul>
<li>Forgive.</li>
<li>I&#8217;m worth it!</li>
<li>Financial freedom here I come!</li>
<li>Move&#8217;n on.</li>
<li>Have fun, fun, fun in all I do!</li>
<li>Put down roots.</li>
<li>Be present, present be.</li>
<li>Be a successful me.</li>
<li>Big leaps of faith</li>
<li>Action, action, action</li>
<li>Enjoying all I have</li>
</ul>
<p>Examples of business themes are&#8230;</p>
<ul>
<li>Do it or dump it.</li>
<li>Time is valuable.</li>
<li>Prosperity first.</li>
<li>Move&#8217;n on.</li>
<li>No more Lone Ranger.</li>
<li>Ask for help, even when you don&#8217;t need it.</li>
<li>Free is not me.</li>
</ul>
<p>Right now is a great time to create your yearly themes for the next year.</p>
<p>&copy; 2010 Maria Marsala is a Strategic Business Advisor, Speaker, Author and former Wall Street Trader.<br />
We help high-achieving, big thinking  business women expand their businesses<br />
strategically and get results &#8212; faster.  Get Maria&#8217;s  no B.S. advice today.   Join MORE Business<br />
Newsletter and listen to your free business and marketing plan audio.  Visit <a href="http://www.ElevatingYourBusiness.com/free/"> www.ElevatingYourBusiness.com</a></p>
<h4>WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?</h4>
<p></p>
<ul>
<li> You can, as long as you include this complete blurb with it:
<p>Chief Business Collaborator Maria Marsala has been publishing MORE BUSINESS ezine since 1999. If you&#8217;re ready to make more money, kick-start your marketing and live a high quality life, get your FREE tips now at www.ElevatingYourBusiness.com</li>
<li><a href="http://www.ElevatingYourBusiness.com/contact/">Or request permission </a>to place this article in your newsletter, magazine, or on your web site or blog.</li>
</ul>
<h4>WANT TO USE THIS ARTICLE DURING A PAID ENGAGEMENT?</h4>
<p></p>
<ul>
<li>You cannot use our articles in your ebook, to teach a class, or during a speaking event, <a href="http://www.ElevatingYourBusiness.com/contact/">without our<br />
written permission, period. </a></li>
</ul>
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		<title>The 10 Questions You Should Never Stop Asking</title>
		<link>http://www.coachmaria.com/blog/?p=371</link>
		<comments>http://www.coachmaria.com/blog/?p=371#comments</comments>
		<pubDate>Mon, 28 Dec 2009 11:34:39 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Articles & Tips]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=371</guid>
		<description><![CDATA[Thank you Marc Kramer for writing this article.  http://www.forbes.com/2009/11/20/ten-key-questions-entrepreneurs-management-kramer.html
]]></description>
			<content:encoded><![CDATA[<p>Thank you Marc Kramer for writing this article. <a href="http://www.forbes.com/2009/11/20/ten-key-questions-entrepreneurs-management-kramer.html"> http://www.forbes.com/2009/11/20/ten-key-questions-entrepreneurs-management-kramer.html</a></p>
]]></content:encoded>
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		<title>No-cost Online Systematizing Business Building Resources</title>
		<link>http://www.coachmaria.com/blog/?p=366</link>
		<comments>http://www.coachmaria.com/blog/?p=366#comments</comments>
		<pubDate>Sun, 27 Dec 2009 23:19:50 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Articles & Tips]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[favorite resources]]></category>
		<category><![CDATA[free tools]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[short urls]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=366</guid>
		<description><![CDATA[
   by Maria Marsala
18 of Coach Maria&#8217;s Favorite Web Things
These are a few of my favorite web things.  They are no-cost to you, however, there is an investment of your time involved if you learn how to use each item and then time to use them!
Snip Url
Purpose: Make long URLS shorter so [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.elevatingyourbusiness.com/images/MariaMarsalaTealPhoto.jpg" width="108" height="130" style="float:left; padding:2px 12px 2px 0;" alt="Maria Marsala" /><br />
   by Maria Marsala</p>
<h4>18 of Coach Maria&#8217;s Favorite Web Things</h4>
<p>These are a few of my favorite web things.  They are no-cost to you, however, there is an investment of your time involved if you learn how to use each item and then time to use them!</p>
<p><b>Snip Url</b><br />
Purpose: Make long URLS shorter so that they don&#8217;t end up as broken links. Shorten links used on Twitter. <br />
Use: While there are many sites that shorten links, by far, this is the best one. Register and you can monitor how often someone clicks on the link(s) you&#8217;ve provided in your posts.<br />
<a href="http://www.snipurl.com"> http://www.snipurl.com </a></p>
<p><b>Lattiss</b><br />
Purpose: An online scheduler program &quot;in the cloud&quot; for appointment automation originally created for salons, most business owners can utilize it, too.  Give access to the control panel to your assistant or front desk, too.<br />
Use: Clients and prospects can schedule sessions directly from your website.  98% of mine prefer to use it. Also use it to schedule meetings, lunches, speaking engagements, etc.<br />
<a href="http://http://www.lattiss.com/?promo=C906"> http://www.lattiss.com/?promo=C906</a> View my calendar on my <a href="http://www.elevatingyourbusiness.com/calendar/">website here</a></p>
<p><b>Xenu</b><br />
Purpose:  Checks all the links on a page or website. Then you can manually fix the links that are broken.<br />
Use:  Download it to your computer. Check a whole website or a page you desire. <br />
<a href="http://home.snafu.de/tilman/xenulink.html"> http://home.snafu.de/tilman/xenulink.html</a></p>
<p><b>Microsoft Templates</b><br />
Purpose:  Systematize your business by using these templates in whole or in part in your business. <br />
Use:  Visit the site, do a search for what you&#8217;re looking for or search to get ideas of what you need to systematize!<br />
<a href="http://office.microsoft.com/en-us/templates/FX100595491033.aspx"> http://office.microsoft.com/en-us/templates/FX100595491033.aspx</a></p>
<p><b>Microsoft Backup for Outlook</b><br />
Purpose:  To make it easier to backup the main files and folders in Outlook for safe keeping. <br />
Use:  Follow the directions after you run the program.  It will appear in the FILE area of your program as &quot;Backup&quot; <br />
<a href="http://office.microsoft.com/en-us/outlook/ha010875321033.aspx"> http://office.microsoft.com/en-us/outlook/ha010875321033.aspx</a></p>
<p><b>Microsoft PDF Maker for Office 2007</b><br />
Purpose:  Easily save files in a type of file that are easily opened and then read by both PC&#8217;s and Mac&#8217;s. <br />
Use:  It&#8217;s easier to send files through email this way.  PDF versions of files makes it a &quot;bit&quot; more difficult for thieves to  steal your work. <br />
<a href="http://www.microsoft.com/downloads/details.aspx?FamilyID=4d951911-3e7e-4ae6-b059-a2e79ed87041&amp;displaylang=en">http://www.microsoft.com/downloads/details.aspx?FamilyID=4d951911-3e7e-4ae6-b059-a2e79ed87041&amp;displaylang=en</a></p>
<p><b>Microsoft Training</b><br />
Purpose:  Learn how each program we use can work even more to our advantage.<br />
Use:  Listen to the audio&#8217;s or read the training materials, do the practices, use the features. <br />
<a href="http://office.microsoft.com/en-us/training/default.aspx">http://office.microsoft.com/en-us/training/default.aspx</a></p>
<p><b>Google Analytics</b><br />
Purpose: Analyze your traffic data in an entirely new way. Learn what&#8217;s working or not working on your websites. <br />
Use: Put a code in the main folder of your website. Read and monitor the results.<br />
<a href="http://www.google.com/analytics/">http://www.google.com/analytics/</a></p>
<p><b>Google Keywords</b><br />
Purpose: To get better keyword ideas to place.<br />
Use: Possibly add the keywords to a pages meta tags, use in the copy of a page and in your Pay Per Click (PPC) ads.<br />
<a href="https://adwords.google.com/select/KeywordToolExternal"> https://adwords.google.com/select/KeywordToolExternal</a></p>
<p><b>Browser Shots</b><br />
Purpose: Browser shots makes screenshots of your web design in different browsers.<br />
use: Add a link to your main website or a web page.  <br />
<a href="http://browsershots.org/"> http://www.browershots.org</a></p>
<p><b>World Wide Web Consortium (W3C) </b><br />
Purpose: An international collaboration that helps determine web standards.<br />
Use: Validate the code behind your web pages, also if it has to do with coding of your website, it&#8217;s on this site in a tutorial.<br />
<a href="http://www.google.com/search?q=site:w3.org&amp;q=validator"> http://www.google.com/search?q=site:w3.org&amp;q=validator</a>   and<br />
<a href="http://www.w3.org/TR/">http://www.w3.org/TR/ </a></p>
<p><b>Alexa</b><br />
Purpose: A few tools that can help you with your website or viewing competitors websites. Example: view how much traffic a website gets.<br />
Use: Pick the tool you&#8217;re looking to use. <br />
<a href="http://www.alexa.com/company">http://www.alexa.com/company</a></p>
<p><b>Wikopedia</b><br />
Purpose: Interesting information on just about any topic that is as good as the person providing the information.<br />
Use: Pick a language, research.<br />
<a href="http://www.wikipedia.org/"> http://www.wikipedia.org/</a></p>
<p><b>The Resource Queen</b><br />
Purpose: It&#8217;s like having a search engine just for business and marketing issues; I use it and update it often. <br />
Use: New? Subscribe.  Then click on the links on the top of the page, put in the password/id  and locate resources.<br />
<a href="http://www.TheResourceQueen.com">http://www.TheResourceQueen.com </a></p>
<p><b>CSE Lite</b><br />
Purpose: Check spelling and coding of a page of your website. Has a feature for checking &#8220;many&#8221; pages at a time that you enter into the program. <br />
Use: You can use it directly from your website URL or (best) the website page back-up you have on your computer.<br />
<a href="http://www.freehtmlvalidator.com/">http://www.TheResourceQueen.com</a></p>
<p><b>Search Engine Spider Simulator</b><br />
Purpose: Displaying the contents of a webpage exactly how a Search Engine would see it. <br />
Use: Enter a website, wait for the results. <br />
<a href="http://www.webconfs.com/search-engine-spider-simulator.php"> http://www.webconfs.com/search-engine-spider-simulator.php</a></p>
<p><b>Xobni</b><br />
Purpose: Plug-ins for Outlook and Salesforce helps you to manage relationships. <br />
Use: A way to connect by picture, etc. another way with people you don&#8217;t know or do know who email you. <br />
<a href="http://www.xobni.com/">http://www.xobni.com/</a></p>
<p><b>Way Back Machine</b><br />
Purpose: Although I&#8217;ve kept most of my website pages, sometimes I lose information and can find it here.  <br />
Use: Find s file on an old website; get some laughs. View old version of competitors websites. <br />
<a href="http://web.archive.org/web/*/http://www.coachmaria.com">http://web.archive.org/web/*/http://www.coachmaria.com</a></p>
<h4>What&#8217;s Your Favorite Resource?</h4>
<p>Did I miss your favorite no-cost resource?  Like or don&#8217;t like a resource from this list? <a href="http://www.coachmaria.com/blog/?p=366">Tell Maria what you really think by clicking here! </a> </p>
<p><b>WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG, OR WEB SITE? If you want me to change anything before you print it, you must ask for permission.  And you are welcome to use it anytime in its entirety, with the following author/copyright information:</b></p>
<p>&copy;2009 Maria Marsala, Profit Advisor at Elevating Your Business. We provide insightful input to high-achieving women business owners looking for powerful results.  Specializing in boosting the productivity, profitability and performance of their company simpler, easier, and faster!  Will you be next?<br />
Visit <a href="http://www.ElevatingYourBusiness.com"> www.ElevatingYourBusiness.com</a> today and take our free Business Checkup.</p>
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		<title>Grow Your Business Faster With Your Very Own Board of Advisors!</title>
		<link>http://www.coachmaria.com/blog/?p=358</link>
		<comments>http://www.coachmaria.com/blog/?p=358#comments</comments>
		<pubDate>Thu, 24 Dec 2009 00:46:18 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[board of advsiors]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=358</guid>
		<description><![CDATA[
If you are a business owner who is unhappy with the return you&#8217;re getting on your business, if you&#8217;re being paid less now than when you worked for someone else, or if you have poor or no life/business balance, read on.
You have only 8 more days to save 20% on my Millionaire Business Mastermind Program.
Act [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.elevatingyourbusiness.com/images/businesspeopleattable.jpg" alt="Business Advisors Collaborating" /><br />
If you are a business owner who is unhappy with the return you&#8217;re getting on your business, if you&#8217;re being paid less now than when you worked for someone else, or if you have poor or no life/business balance, read on.</p>
<p>You have only 8 more days to save 20% on my Millionaire Business Mastermind Program.</p>
<p><b>Act now and save on the Vision Statement Teleclass <a href="http://www.ElevatingYourBusinessU.com/tele/vision.html"> http://www.ElevatingYourBusinessU.com/tele/vision.html </a>   Save $80!  Sale ends 12/31/09.  Sign up for the Millionaire Business Mastermind and get this teleclass as a Bonus! </b></p>
<p><b>Act now and save on either level of the Millionaire Business Mastermind Program <a href="http://www.MillionaireBusinessMastermind.com"><br />
www.MillionaireBusinessMastermind.com </a> Save up to $500.   Sale ends 12/31/09. </b></p>
<p>To help you evaluate this investment in your business, below are 8 reasons why you should apply for the Millionaire Business Mastermind Program and why you should use the program to turbo-charge your business in 2010!</p>
<p><b>1. Lasting Results:</b><br />
You get step-by-step instructions, resources and tools to help create your personal vision and goals, your company&#8217;s One Page Business Plan&reg;, ideal client/target market profile, elevator speeches, and so much more. We explain the theory behind what you&#8217;re creating &#8211; so that you can easily use your creations over and over again to get lasting results. </p>
<p><b>2. Work Less: </b><br />
You identify your ideal clients and the best ways to market to them. Chasing after the next new marketing &quot;bling&quot; won&#8217;t be necessary. Instead you&#8217;ll grow your business using time-tested, proven-to-work marketing strategies that have been successfully used by our service-based business clientele.  You&#8217;ll build a marketing system that you can replicate and fine-tune so that you don&#8217;t keep reinventing the wheel &#8211;  and you&#8217;ll be working less. </p>
<p>(See all that our clients are saying. Click the link now <a href="http://www.elevatingyourbusiness.com/success/"> www.elevatingyourbusiness.com/success  </a>)</p>
<p><b>3. Get a Life: </b><br />
No one ever goes into business to work 80-hour weeks or end up overwhelmed and frustrated.  The business owners I work with know that they have to do business differently. And they&#8217;re ready to get their lives back. </p>
<p><b>4. Save Money (let me count the ways): </b><br />
ONE)   Market with a small or even no marketing budget and still reach your ideal clients.  These methods<br />
don&#8217;t take years to learn, either! </p>
<p>TWO)    Work with me 1:1 for a year, and your investment is a minimum of $10,000.  This program costs one-quarter of that amount. </p>
<p>THREE)   Save a maximum of $500 when you take action before 12/31/09. </p>
<p>FOUR)    Write-off the investment on this year&#8217;s taxes, saving you even more money! Of course, check with your CPA, EA, or Accountant about this. </p>
<div class="johnson17">
<p>&quot;Maria&#8217;s input has helped me organize my business more in three months than I had in the nine months prior.  She asks the right questions and doesn&#8217;t mince words.  Her vast storehouse of business and marketing knowledge makes her a valuable partner in my business.   She&#8217;s helped me package my services, allowing me to increase my fees by 200% and the monthly sales of the company are more than 600% from where we were just 8 months ago.   If you&#8217;re considering hiring an advisor to help grow your business more rapidly, look no further.  Maria is a skilled, caring, but firm coach, and most importantly, she will help you get the results you&#8217;re looking for in your business and personal life.&quot;</p>
<p>Elin Barton, COO &amp; Partner, White Knight Pro Video Company, Binghamton, NY, http://www.WhiteKnightPro.com</p>
</div>
<p><b>5. Growing Business Faster With A Team:</b><br />
Growth does not come without discomfort. When you&#8217;ve been in business for a while, you realize that going it alone is lonely and it can drive you stir-crazy! You can put yourself back on track&#8211;energized and thoroughly invested&#8211;when you&#8217;re part of a winning team; be it an Advisory Board, an advisor on your side, or a team of others to hold you accountable. The growth of your company is almost always equal to the commitment you make of your time and the company you keep. People are ready to become your clients but you need to stand out from the crowd. It&#8217;s time to move forward and trust your intuition. It&#8217;s time to surround yourself with other business owners that will help you expand your mind-set. All it takes is the click of a link to reach out for help!
</p>
<p>(Click the link and get started <a href="http://www.millionairebusinessmastermind.com"> www.millionairebusinessmastermind.com </a>)</p>
<p><b>6. Choose The Best Program For You, Your Life, and Your Business:</b></p>
<p><b>Silver Plan:</b> This is a must for you if you are a pre-launch business owner.  That means that you don&#8217;t have a business name, licenses, business bank accounts, or insurance and maybe you don&#8217;t even know what business you want to start (although you could know). You&#8217;ll get your business set up right and work on getting paid clients.</p>
<p></p>
<p><b>Gold Plan:</b> You have a service business at various levels of success.  You&#8217;re ready to catapult your profits and are sick and tired of working so many hours!  You deserve a life and are ready for change. You&#8217;ll discover how to create the shortest path to attract and retain new clients.</p>
<p></p>
<p><b>Platinum Plan: </b>While this program isn&#8217;t on our website, it&#8217;s for our clients who have finalized their One Page Business Plan and are ready to execute their plan.  If you qualify, email me directly about this program <a href="http://www.CoachMaria.com/help">  www.CoachMaria.com/help</a> </p>
<p><b>7. Proven Strategies, Tips, and Resources:</b><br />
Our clients have used our methods for nearly 10 years, and I&#8217;ve used them over a lifetime. </p>
<div class="johnson17">
<p>&quot;Since working with Maria for just one hour a month over a six month period, I was able to clarify my mission and vision for my business, quickly resolve problems as they arose, and create a much improved version of my elevator pitch. Best of all, I&#8217;ve seen a monthly increase of $3,000 in revenues and I&#8217;ve just about doubled my hourly rate.&quot;</p>
<p>Carrie Meeks Stallwitz, Public Relations and Communications Expert, Witz PR, Houston, TX, http://www.WitzPr.com </p>
</div>
<p><b>8. Our Guarantee:</b><br />
If you do your homework and follow our advice, but do not double your income in 12 months, you will receive additional six months of the program for free.  That&#8217;s a $1500 value at no extra cost to you! </p>
<p><b>(Here are some of the comments I&#8217;ve received from clients.  Click the link now <a href="http://www.elevatingyourbusiness.com/success/"> www.elevatingyourbusiness.com/success  </a>)</b></p>
<div class="johnson17">
<p>&quot;Aside from forcing us to focus on growing our business, your program provides a logical, compelling, balanced template and your<br />
hands-on support was insightful and effective.  Despite this tough economic terrain, client satisfaction, client retention, our rates and profits are higher than ever.  Our business awareness is clearer.  To be blunt, your help in teaching us when to &quot;throw the fish back&quot; and walk away from inappropriate candidate clients has saved us far more than what your strategic business program cost.  We are looking forward to continuing to work with you to internalize what you teach.<br />
&quot;</p>
<p>Mike Klasco, Audio Engineer and Nora Wong, COO, Menlo Scientific, Richmond, CA, http://www.MenloScientific.com  <a href="http://www.coachmaria.com/blog/?p=294" target="_blank">Read the letter Mike sent us here</a></p>
</div>
<p><b>Act now and save on the Vision Statement Teleclass <a href="http://www.ElevatingYourBusinessU.com/tele/vision.html"> http://www.ElevatingYourBusinessU.com/tele/vision.html </a>   Save $80!  Sale ends 12/31/09.  Sign up for the Millionaire Business Mastermind and get this teleclass as a Bonus! </b></p>
<p><b>Act now and save on either level of the Millionaire Business Mastermind Program <a href="http://www.MillionaireBusinessMastermind.com"><br />
www.MillionaireBusinessMastermind.com </a> Save up to $500.   Sale ends 12/31/09. </b></p>
<p>Upwards and onwards, </p>
<p><img src="http://www.elevatingyourbusiness.com/images/mariasignature.jpg" border="0" alt="Women Business At Work" width="142" height="49" /></p>
<p>Maria Marsala, <br />Profit Advisor, Author, Speaker and former Wall Street trader</p>
<p>NOTE: Past or current customers&#8217; results do not guarantee you will have the same results.  The people who invest in our  coaching, advising and training programs get amazing results when they do the work necessary to grow their businesses.  They invest in themselves and take their investment seriously. They do their homework each week and automate, systematize, leverage, and hire others to do some of the work of running their businesses.  </p>
<hr />
<h3><a name="aboutmaria"></a>About Maria Marsala</h3>
<p><img src="http://elevatingyourbusiness.com/images/MariaMarsalaTealPhoto.jpg" alt="Maria Marsala Business Coach, Strategiest, Advisor and former Wall Steet Trader" /><b>An irrepressible entrepreneur, Maria entered the business world at age 14, landed on Wall Street at age 17, and shattered the glass ceiling at age 21</b>.  Fiercely determined and keenly insightful, she became a bond trader when female executives were as rare as pink diamonds.  Maria spent the next 20 years streamlining corporate operations and generating profits for her employers.  Her penchant for dispensing valuable advice became evident as she mentored other women, transforming secretaries into traders.</p>
<p><b>In 1998, brimming with over 25 years of business experience, Maria founded Elevating Your Business, a company dedicated to helping high-achieving women who own professional service businesses.</b>  Maria customizes solutions to detect and overcome each client&#8217;s unique obstacles, helping them create the business and lifestyle they only imagined possible.</p>
<p>When asked why they hire Maria, her clients consistently cite these three reasons: </p>
<ol>
<li>Her ability to &quot;give them their life back&quot; by systematizing and simplifying the essential functions of business, which they hate doing, including:  planning, administration, operations, and marketing.  </li>
<li>Her insightful, kick-ass solutions to their business problems allow them to get unstuck quicker, attract their ideal clients, and achieve more in a few months than they could after years of struggling.</li>
<li>Her focus on finances including budgeting, pricing, and creating products for their marketing funnel has increased their sales 25%-400% in 4 to 12 months!</li>
</ol>
<p><b>After many requests to share her insights on what small business owners can learn from bigger businesses, Maria created a step-by-step program called &quot;Corporate Secrets Marketing&trade;&quot;.</b> Her concepts have been quoted regularly in prestigious media outlets including:  Money magazine, Jim Cramer&#8217; &quot;The Street&quot;, Women&#8217;s Day, Market Watch, Advisor Max, and The Bottom Line.       Her strategies are mentioned in several books including: &quot; Six Steps to Free Publicity&quot;&#8221; by Marcia Yudkin, &quot;Streetwise Small Business Book of Lists&quot; edited by Gene Marks, and &quot;Find Your Inner Betty&quot; by Tanner Stransky &#8211;  &#8211; she&#8217;ll deliver fabulous commentary to you, too. Maria has spoken internationally <a href="http://www.MariaMarsala.com/kit"> at more than 100</a>  business and association meetings, retreats, conferences, as well as on radio and TV shows.  Maria is an Internet-marketing veteran, trained life coach, certified teleseminar leader, author, and former newspaper columnist.</p>
<p><b>A life-long volunteer, Maria tutored first-graders at age 10,</b> and has been recognized with numerous awards for her work with teenagers and protecting the environment.  She currently holds memberships at Washington Distributive Education Clubs of America (WA DECA), Eagle Harbor UCC, Make Mine a Million, National Association of Female Executives (NAFE), Seattle Philanthropic Advisors Network (SPAN), Columbia Tower Business Club, and Women Business Advisors Alliance.</p>
<p>Maria is a very proud native NY&#8217;er who lives near Seattle, Washington.  She is currently single and enjoys playing cards and games, gardening, attending the theater, driving around the country, attending concerts, or perusing hardware and office supply stores.</p>
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		<title>29 Great B2B Subject Lines</title>
		<link>http://www.coachmaria.com/blog/?p=357</link>
		<comments>http://www.coachmaria.com/blog/?p=357#comments</comments>
		<pubDate>Tue, 22 Dec 2009 21:59:58 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Articles & Tips]]></category>
		<category><![CDATA[Vertical Response Blog]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=357</guid>
		<description><![CDATA[Enjoy this article from the Vertical Response Blog. (I did!)
  http://blog.verticalresponse.com/verticalresponse_blog/2009/11/great-b2b-subject-lines.html
]]></description>
			<content:encoded><![CDATA[<p>Enjoy this article from the Vertical Response Blog. (I did!)<br />
<a href="http://blog.verticalresponse.com/verticalresponse_blog/2009/11/great-b2b-subject-lines.html">  http://blog.verticalresponse.com/verticalresponse_blog/2009/11/great-b2b-subject-lines.html</a></p>
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		<title>Are you ready for a business plan competition?</title>
		<link>http://www.coachmaria.com/blog/?p=356</link>
		<comments>http://www.coachmaria.com/blog/?p=356#comments</comments>
		<pubDate>Sun, 20 Dec 2009 01:19:02 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[marketing plan]]></category>

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		<description><![CDATA[Well, the NY Times has posted a list of schools, organizations, etc.  who are having competitions.  
 http://www.nytimes.com/interactive/2009/11/11/business/smallbusiness/Competitions-table.html
P.S. If your group isn&#8217;t listed, have them contact the NY Times to add more to the list and you can have them post the events in the comments area of this blog post, too.  [...]]]></description>
			<content:encoded><![CDATA[<p>Well, the NY Times has posted a list of schools, organizations, etc.  who are having competitions.  </p>
<p><a href="http://www.nytimes.com/interactive/2009/11/11/business/smallbusiness/Competitions-table.html"> http://www.nytimes.com/interactive/2009/11/11/business/smallbusiness/Competitions-table.html</a></p>
<p>P.S. If your group isn&#8217;t listed, have them contact the NY Times to add more to the list and you can have them post the events in the comments area of this blog post, too.  </p>
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		<title>Are You Murdering Your Business?</title>
		<link>http://www.coachmaria.com/blog/?p=354</link>
		<comments>http://www.coachmaria.com/blog/?p=354#comments</comments>
		<pubDate>Thu, 17 Dec 2009 10:41:59 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Articles & Tips]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=354</guid>
		<description><![CDATA[You may not know it, but you could be causing the demise of your business. Could it be that it&#8217;s time to get focused, take action, be accountable and produce much better results? Let&#8217;s look at the business killers that could be holding your business down and then actions to maintain the right focus:
1. Focusing [...]]]></description>
			<content:encoded><![CDATA[<p>You may not know it, but you could be causing the demise of your business. Could it be that it&#8217;s time to get focused, take action, be accountable and produce much better results? Let&#8217;s look at the business killers that could be holding your business down and then actions to maintain the right focus:</p>
<p>1. Focusing on Fires<br />
Most business owners are focused on whatever business fires or emergencies come at them in a given day.<br />
Action: Focus on creating a marketing plan and then execute your action plan.</p>
<p>2. Focusing on Bling<br />
In business, bling is the shiny new marketing toy that everyone else seems to be using.<br />
Action: Focus on doing more of what works. Test and monitor all current or new marketing strategies.</p>
<p>3. Focusing on a Long &#8220;To Do&#8221; List<br />
Honestly, you can only &#8220;do&#8221; so much. Being busy does not equate to being productive.<br />
Action: Focus on 5-9 strategies that will grow your business this year.</p>
<p>4. Focusing on Your Weaknesses<br />
When you focus on your weaknesses, you spend your time being a frustrated learner and learning should be fun!<br />
Action: Focus on your strengths and pay someone &#8220;to do&#8221; the work where you are weak.</p>
<p>5. Focusing on Control<br />
It is expensive to continually learn new tasks and then do them. You waste time, money and make more mistakes when you do it all by yourself.<br />
Action: Focus on delegating and taking care of you by creating a team of employees and consultants for your business. </p>
<p>6. Focusing on the Mass Market<br />
When you market to everyone, you make no one special, and everyone wants to feel special.<br />
Action: Focus on creating an ideal client profile and market to prospects who value what you offer and will pay you the most money in the least amount of time.</p>
<p>7. Focusing on Today Alone<br />
Usually owners make decisions based solely on today and don&#8217;t think about how their decision will affect the future.<br />
Action: Focus on decisions based on today, forecast five years from now, and develop a plan on how you will exit your business.</p>
<p>8. Focusing on Features<br />
No one will buy from you if you stress the features or services that your company provides.<br />
Action: Focus on the benefits and results your prospects will receive when they work with you.</p>
<p>9. Focusing on Cheap Prices<br />
Have you noticed that cheap prices bring you clients who nickel and dime you (and waste so much of your time)?<br />
Action: Focus on pricing your services &#8220;just right&#8221; based on the highest dollar amount your ideal clients will pay for them.</p>
<p>10. Focusing on What You&#8217;ve Been Doing<br />
If what you&#8217;ve been doing isn&#8217;t getting you the results you desire, then your business needs some tweaking or even a reinvention.<br />
Action: Focus on taking a fresh look at what you are doing, and if it is not working, get rid of it!</p>
<p>With special thanks to all my clients who reminded me of the basic changes they have made to their businesses that have helped them substantially grow their businesses and increase their profits.</p>
<p>WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG, OR WEB SITE? If you want me to change anything before you print it, you must ask for permission. And you are welcome to use it anytime in its entirety, with the following author/copyright information:</p>
<p>©2009 Maria Marsala, Profitability Specialist at Elevating Your Business. We provide insightful input to high-achieving women business owners looking for powerful results. Specializing in boosting the productivity, profitability and performance of their companies simpler, easier, and faster! Will you be next? Visit www.ElevatingYourBusiness.com today and take our free Business Checkup.</p>
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		<title>How to Use Corporate Secrets to Manage “You, Inc. “</title>
		<link>http://www.coachmaria.com/blog/?p=353</link>
		<comments>http://www.coachmaria.com/blog/?p=353#comments</comments>
		<pubDate>Wed, 16 Dec 2009 06:00:24 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Articles & Tips]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=353</guid>
		<description><![CDATA[“The minute you settle for less than you deserve, you get even less than you settled for.”  —Maureen Dowd, New York Times columnist 
Big companies start out as small businesses; the most successful ones do all the right things that help them grow.  When I was a junior trader on Wall Street, I [...]]]></description>
			<content:encoded><![CDATA[<p>“The minute you settle for less than you deserve, you get even less than you settled for.”  —Maureen Dowd, New York Times columnist </p>
<p>Big companies start out as small businesses; the most successful ones do all the right things that help them grow.  When I was a junior trader on Wall Street, I learned a lot of those corporate “secrets” without realizing it. My five-year plan always got done in two years. At the time, I didn’t understand why; now I do.  It was the “power” of planning, focus, and accountability. </p>
<p>There is a lot we can learn about guiding our careers from how companies operate. You can take the same strategies used to grow multi-billion dollar corporations and use them for the benefit of You, Inc. You are, after all, the owner of your own life, right? No matter whether you’re climbing the executive ladder or charting your personal life, here’s how to use some of these corporate secrets and strategies to plot your course forward (or upward, as the case may be!). </p>
<p>Here’s a simple look at five key strategic questions:<br />
•	Vision:  What career are you growing?<br />
•	Mission:   What’s the end result of this career?<br />
•	Goals – What results will you measure that define career success?<br />
•	Strategies – How will you grow your career?<br />
•	Plans – What is the work you have to do to reach your goals?</p>
<p>Your company probably uses a similar set of processes to achieve and monitor results and reach its long-term goals. The strategic questions we looked at above are adapted from the One Page Business &#038; Performance Management System®, a resource used by executives and companies globally. You can use these questions to create a plan for your personal life, a five-year career plan, or to provide a framework around a team that you manage.  </p>
<p>Why is it important? Well, consider this: If you don’t have your own vision, you may end up in someone else’s career! A common focus ensures that your staff knows what’s expected of them and that you’re all on the same page to meet objectives. </p>
<p>My experience as an executive and now coach is that too many people start their careers with a very loose plan for the future only to find &#8211; when they finally take some time to rest &#8212; that they are working at a company they don’t like, in a position they don’t fully enjoy. A 2007 survey by The Conference Board suggests that<br />
Americans are growing increasingly unhappy with their jobs; less than half of those surveyed said they were satisfied with their jobs, down from 61 percent just twenty years ago.</p>
<p>Unfortunately, most folks don’t get the value of planning.  Not the time savings, expense savings, nor the money-producing results of planning. Ultimately, “pain” is what leads someone to give into taking the time out to plan. When you don’t like the results you’re getting, it’s time to do what you’ve been putting off. </p>
<p> Here is a simple way to look at the planning process:<br />
•	Assess where you are right now.<br />
•	Create your plan.<br />
•	Execute what you created.<br />
•	Monitor what you create and tweak it where necessary.<br />
•	Create a &#8220;lessons learned&#8221; form for each completed action plan.</p>
<p>Planning doesn&#8217;t have to be a chore.  In fact, it can be an adventure you take with your team.  You can create a living breathing plan to help you keep focused on your goals and accountable to yourself (and others) on just one-page</p>
<p>Remember, you’re in charge of You, Inc., and really—who better to take charge? </p>
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		<title>How Business Owners Can More Easily Reach the Affluent</title>
		<link>http://www.coachmaria.com/blog/?p=352</link>
		<comments>http://www.coachmaria.com/blog/?p=352#comments</comments>
		<pubDate>Tue, 08 Dec 2009 07:30:54 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Articles & Tips]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=352</guid>
		<description><![CDATA[Locating and Engaging Affluent Clients More Quickly in Your Own Community
Remember the scene in Pretty Woman when call girl Julia Roberts goes into the pricey boutique, money in hand, to buy some clothes, only to have the sneering sales ladies shame her out of the store?  Well, Julia gets them back by taking her [...]]]></description>
			<content:encoded><![CDATA[<p><strong><em>Locating and Engaging Affluent Clients More Quickly in Your Own Community</em></strong></p>
<p><span class="drop_cap">R</span>emember the scene in Pretty Woman when call girl Julia Roberts goes into the pricey boutique, money in hand, to buy some clothes, only to have the sneering sales ladies shame her out of the store?  Well, Julia gets them back by taking her excessive purchasing power elsewhere, then coming back to flaunt it in their faces.  The point is, don’t judge a book by its cover OR miss out on a great opportunity that may be right under your nose.</p>
<p>It is not always easy to spot someone with considerable purchasing power, namely because on the outside, they appear just like you and me.  However, by changing your thought process and using some strategy, you may find that you’ve been surrounded by affluent prospective clients all along.</p>
<h3><span style="color: #0a3763;">Affluence Today</span></h3>
<p>First, let’s consider what it means to be affluent.  Simply put, affluence indicates an abundance of money, property, or other material goods.  For the purposes of this article, we’ll use the Wikipedia description of affluent to mean the top 1% of U.S. earners, which is about $350,000 in household income.  Inarguably, this is a lot of money.  But the upper class are still people like you and me; most of them are not in the multi-mega millionaire Donald Trump category.</p>
<p>Short of asking everyone you meet their annual salary (definitely NOT a strategy I’d ever recommend!), how do you go about identifying affluent clients? They demonstrate consistent traits and habits.</p>
<h3><span style="color: #0a3763;">About The Affluent</span></h3>
<p>The affluent are zealous about their involvement.  It&#8217;s easy to see their passion because it&#8217;s where they&#8217;re involved the most.  Besides their devotion to their vocation, the affluent spend considerable time in organizations that allow them to live their avocation – think sailing, flying, and cigar clubs.  Meeting affluent clients in this type of environment allows you to see what motivates them outside of a traditional business setting.</p>
<p>Similarly, the affluent are generally very philanthropic.  A simple search of social networking sites for various charitable causes can yield long lists of members; clearly these are people who enjoy helping others and spreading the word about worthwhile organizations among their peer group.</p>
<p>An affluent client also values self-improvement.  Whether it is personal or professional development, this type of person makes time to attend workshops or classes on topics of interest to them.  They spend their time on high-value activities to continue personal and professional growth, and ultimately be more successful.</p>
<p>It probably also goes without saying that the affluent are a very discerning crowd.  Simply put, they like “the best”, be it a service, product, or perception.  This means they demand individualized attention.  No matter how many customers or clients you have, make sure your affluent clientele perceive themselves as your one and only concern.  This may require some additional work on your part, but the return on investment will more than make up for it.</p>
<p>Finally, affluent individuals typically surround themselves with other prominent people.  They want to work with someone who’s already a known commodity &#8211; someone who has been prominently published, has received considerable news coverage, or is already connected within the right circles.   </p>
<h3><span style="color: #0a3763;">Why Target Affluent Clients</span></h3>
<p>Affluent clients, though potentially more demanding than other clients, can provide significant payback. </p>
<p>This client type easily makes referrals to people they like, know and trust.  Similarly, if you can help one of their friends or family members, it typically results in a new client somewhere down the line, a lá the “pay it forward” mentality.  As business owners, affluents like to be part of joint ventures or strategic alliances of others who work with their clients.</p>
<p>Like most other consumers, the affluent buy things based on emotion but they are looking for exceptional value they couldn&#8217;t get anywhere else.  Affluent clients see such expenses as an investment because it ultimately helps them make more money.  If you are able to complete a task faster than they can, their time can then be focused on their core strengths.  If you can demonstrate how your product or service benefits affluent clients, you won’t be seen simply as a commodity, but as an advisor.</p>
<h3><span style="color: #0a3763;">Where To Look For Them</span></h3>
<p>Knowing the background and value of affluent clients, you’re ready to fine tune your marketing plan to seek them out.  Chances are, you’re already involved in many of these activities yourself.</p>
<p><strong><span style="text-decoration: underline;">Arts &amp; Leisure</span></strong></p>
<p>Boating/sailing clubs<br />
Flying clubs<br />
Fitness centers (especially early in the morning or during the school day)<br />
Wine/cigar clubs<br />
Performing Arts (opera, symphony, theatre)<br />
Extreme sports like rock climbing, mountaineering, and deep sea fishing<br />
Golf &amp; Tennis clubs<br />
Spa
</p>
<p><strong><span style="text-decoration: underline;">Personal &amp; Professional Development</span></strong></p>
<p>High-priced conferences or events (especially retreats and cruises)<br />
Speaking circuit<br />
Business or executive clubs and bars (especially after work)<br />
Masterminds like: Visage, Entrepreneur Network, The Alternative Board, Young Presidents Organization, Women Presidents Organization<br />
Reading magazines such as Town &amp; Country, Millionaire, Worth, The Robb Report
</p>
<p><strong><span style="text-decoration: underline;">Community</span></strong></p>
<p>City/Country clubs<br />
Board of Directors/Trustee for large non-profits, banks, large corporations<br />
Philanthropic Associations<br />
Rotary and other service related organizations<br />
Political dinners/fundraisers<br />
First class seating in planes<br />
Volunteers or participants at fundraising events<br />
Angel Investment Organizations, some of which have a “service provide” category<br />
Church (specifically for the older affluents)</p>
<h3><span style="color: #0a3763;">How to Engage Affluents</span></h3>
<p>Reaching these clients can be more fun than work – it’s all in your thought process!  From the list above, pick activities that sound appealing to you trying them on for size.  Keep your integrity intact and never do anything you hate doing just to meet prospective clients.  Some other ideas:</p>
<p>Consider joining a group where they hang out, if you enjoy what the group offers of course. <br />
Consider marketing or speaking to a group where they hang out.<br />
Considering joining an organization you enjoy in one of the more affluent zip codes near you. <br />
Get involved on a board of something you&#8217;re passionate about.</p>
<h3><span style="color: #0a3763;">More Resources</span></h3>
<p>Reading about the upper echelon may provide you additional marketing ideas.</p>
<p><a href="http://www.forbes.com/lists/">Forbes List</a></p>
<p><a href="     http://www.bizjournals.com/seattle/stories/2005/02/07/focus1.html">The Sound&#8217;s wealthiest zip codes</a></p>
<p><a href="http://www.businessweek.com/investor/content/apr2007/pi20070402_657372.htm?chan=investing_special+report+--+luxury+real+estate_luxury+real+estate">The Richest Zip Codes—and How They Got That Way</a></p>
<p><b>WANT TO USE THIS ARTICLE IN YOUR E-ZINE, BLOG, OR WEB SITE?<br />
If you want me to change anything before you print it, you must ask for permission.<br />
 And you are welcome to use it anytime in its entirety, with the following author/copyright information:</b> </p>
<p>&copy;2009 Maria Marsala, Profitability Specialist at Elevating Your Business. We provide kickass input to high-achieving women business owners looking for proven business results.  We help you focus, take action and get better result$ &#8212; faster!  Be next.  In ten minutes you can assess your businesses strengths and weaknesses.  Visit <a href="http://www.ElevatingYourBusiness.com"> www.ElevatingYourBusiness.com</a> today and take our free Business Checkup. </p>
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		<title>Find Serenity During The Holidays (when serenity is the last thing on your mind!)</title>
		<link>http://www.coachmaria.com/blog/?p=348</link>
		<comments>http://www.coachmaria.com/blog/?p=348#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:12:03 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Articles & Tips]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[serenity cards]]></category>

		<guid isPermaLink="false">http://www.coachmaria.com/blog/?p=348</guid>
		<description><![CDATA[50 Ways to Find Serenity During The Holidays (when serenity is the last thing on your mind!) 
Read it, get it! 
http://snipurl.com/serenitycards1
]]></description>
			<content:encoded><![CDATA[<p>50 Ways to Find Serenity During The Holidays (when serenity is the last thing on your mind!) </p>
<p>Read it, get it! </p>
<p>http://snipurl.com/serenitycards1</p>
]]></content:encoded>
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