|Free Session Free Class Blog Client Café|
10 Proven Ways to Say No To Someone Who Wants To "Pick Your Brain"
by Maria Marsala
Many service-related business owners these days are "giving away" their business services - and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now.
No one expects to go into a shoe store, ask for free shoes, and walk out of the store! If you don't value your services, no one else will. So if you're holding back information that you rightfully should be paid for, and you believe that you're hoarding or being stingy, please look to see if that belief is based in reality.
Setting boundaries on just how much free information, or free services, you'll give away is not easy to do. And what can you say to people who 1) ask outright for free information, or 2) just start talking to you about something and you realize that they're trying to "borrow" your valuable resources without becoming a client? Here are some ideas. Try them on to see what "fits" you best.
As a service business owner, part of what you "offer" clients and what they value from you is your knowledge and expertise. It's as much a part of your "services" as any tangible materials you produce. So make sure to treat it as such, and get compensated fairly! When you value your services, others will, too.
Enjoy this article? It's part of the of "Get Paid What You Deserve" program. Learn more here
© 2013 Elevating Your Business. Maria Marsala, Founder of Elevating Your business is passionate about helping independent financial services firms tackle strategic planning, master marketing, multiply the bottom line, and increase free time. To book Maria as a speaker or consultant your team will thank you for, call (360) 271-8418. Subscribe to FOCUS!, Maria's complimentary business growth ezine, or request a free 15-minute Breakthrough Session with Maria at www.ElevatingYourBusiness.com
Did you like this article?
Many people have told me that I "give away too much good information for free" That is my intention. By creating great free resources, we hope that a lot of links would follow. If you'd like to repay me for the information you've just learned, link the article to your blog, retweet it, or send it to your Linkedin groups are all great ways to repay me. Thanks in advance!
WANT TO USE THIS ARTICLE DURING A BUSINESS ENGAGEMENT?
You cannot use our articles with your clients without a license agreement. Contact Maria
We specialize in Business Growth Coaching and provide Marketing Advice to financial advisors and professionals.