by Maria Marsala
Summary: Are you giving away business and don't realize it? Are you finding that your time is spent with people who are using you because you're letting them? If so, read on.
Many service-related business owners these days are "giving away" their business services - and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now.
No one expects to go into a shoe store, ask for free shoes, and walk out of the store! If you don't value your services, no one else will. So if you're holding back information that you rightfully should be paid for, and you believe that you're hoarding or being stingy, please look to see if that belief is based in reality.
Setting boundaries on just how much free information, or free services, you'll give away is not easy to do. And what can you say to people who 1) ask outright for free information, or 2) just start talking to you about something and you realize that they're trying to "borrow" your valuable resources without becoming a client? Here are some ideas. Try them on to see what "fits" you best.
As a service business owner, part of what you "offer" clients and what they value from you is your knowledge and expertise. It's as much a part of your "services" as any tangible materials you produce. So make sure to treat it as such, and get compensated fairly! When you value your services, others will, too.
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© 2014 Elevating Your Business. Maria Marsala specializes in guiding independent financial professionals; accountants, CPAs, advisors, brokers, RRs, and RIAs, to increase their P.E.P - profitability, efficiency and productivity. For 20 years on Wall Street, she helped retail financial professionals sell more and secure loyal clients. Have you tried to acquire more clients and found that your system is no longer working? Then it's time to uncover the areas of your business screaming for your immediate attention and those that deserve a big hurrah! Request Maria's Empire Builder Kit (free) at www.ElevatingYourBusiness.com
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©2013 Maria Marsala guides independent financial advisors to reach their 5-year business and personal goals in 24 months. She is a business coach, speaker, and a former Wall Street Trader. Named one of the Top 30 International Coaching Gurus in 2011, Maria has been recognized as a thought leader whose ideas have been published in Financial Planning Magazine, RIA Biz, Advisor Max, Dow Jones, The Street, Entrepreneur Magazine, and numerous books, trade journals, and magazines. She has authored four business-building workbooks including, Attracting Clients You Love Working With: 6 Steps to a Profitable Client Base. Did you find this article thought provoking? Get more delivered directly to your inbox every two weeks. Sign up here
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My name is Maria Marsala, and I help financial advisors, planners, professionals, and managers create businesses they emjoy again. I work with you to improve your business development and marketing skills. I do this by providing a mixture of coaching, consulting and courses.