10 Proven Ways to Say No To Someone Who Wants To "Pick Your Brain"
by Maria Marsala
Summary: Are you giving away business and don't realize it? Are you finding that your time is spent with people who are using you because you're letting them? If so, read on.
Many service-related business owners these days are "giving away" their business services - and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now.
No one expects to go into a shoe store, ask for free shoes, and walk out of the store! If you don't value your services, no one else will. So if you're holding back information that you rightfully should be paid for, and you believe that you're hoarding or being stingy, please look to see if that belief is based in reality.
Setting boundaries on just how much free information, or free services, you'll give away is not easy to do. And what can you say to people who 1) ask outright for free information, or 2) just start talking to you about something and you realize that they're trying to "borrow" your valuable resources without becoming a client? Here are some ideas. Try them on to see what "fits" you best.
- My charge for an initial consultation is "x". If we turn out to be a good match, and you hire me, I'll apply 1/2 of "x" towards your commitment.
- Yes, I do work with clients on "name the issue." Would you like to set up a consultation?
- That will cost "x" per hour.
- There's a lot I can do for you that's similar to the work I did for "xyz" client. Would you like to get together and build a marketing plan? (And then charge for those services.)
- Are you looking to hire _____? Well, I'd love to talk to you about that; my fees are "x" per hour.
- "Well, the answer to that question depends..." and then spend a few minutes explaining some of the options and considerations. For example, I may explain that the best way to identify the "solution" is to work backward from the desired end result and process. That provides a natural lead-in to: "If I were to work with you on this project, here's how we would do it..."
- A complete answer to your question is going to take more than 15 minutes over the phone. Would you like me to send you a proposal on this?
- I have really enjoyed talking with you and would like to help more. May I send you one of my brochures and a rate card?
- Do you have a time line and/or budget in mind for solving this problem?
- It's not a good time for me to discuss this right this minute. Would you like to briefly discuss project guidelines and fees?
As a service business owner, part of what you "offer" clients and what they value from you is your knowledge and expertise. It's as much a part of your "services" as any tangible materials you produce. So make sure to treat it as such, and get compensated fairly! When you value your services, others will, too.
Enjoy this article? It's part of the of "Get Paid What You Deserve" program. Learn more here
© 2013 Elevating Your Business. Maria Marsala, Founder of Elevating Your business is passionate about helping independent financial services firms tackle strategic planning, master marketing, multiply the bottom line, and increase free time. To book Maria as a speaker or consultant your team will thank you for, call (360) 271-8418. Subscribe to FOCUS!, Maria's complimentary business growth ezine, or request a free 15-minute Breakthrough Session with Maria at www.ElevatingYourBusiness.com
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Many people have told me that I "give away too much good information for free" That is my intention. By creating great free resources, we hope that a lot of links would follow. If you'd like to repay me for the information you've just learned, link the article to your blog, retweet it, or send it to your Linkedin groups are all great ways to repay me. Thanks in advance!
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