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Packaging Your Services: Create Multiple Streams of Small Business Income
One of the ways you - as an owner of a service based business - can increase your profits is to create multiple streams of small business income. And the place to start is by designing informational products. The products could be based on your knowledge - things like CDs, e-books, booklets, TeleSeminars, and articles. You know -- these are the very things you've been watching me develop over the years. And if you're a US resident who has taken one of my TeleSeminars, you may have received one of my "test" CDs in the mail! They include an ebook and audio of the class. And you can create such products, too. Another way to boost your income is to develop products that will help your ideal clients. And it's easier then you think IF you really, really, really listen well to your clients. For example, my clients complained that they had lots of ideas and that I was giving them even more! Many of their ideas were written on many bits of paper. (Can you relate?) What I heard them say was that they wanted a SIMPLE way to organize their ideas for future use that did not include rewriting (or retyping them) in a software program. So, I created SIMPLE IDEAS Folders - a set of 6 folders that list what ideas should go into them and they spell out the word SIMPLE. Now, my clients all have these folders and I sell them at events in the back of the room for $8 when I speak. Besides being inexpensive and SIMPLE, each of the 6 folders has my web site on them, so they're a great marketing tool. Below is a list of possible products you might create. It's an excerpt from the Packaging Your Services Chapter of my workbook, "Pricing Your Services 'Just Right." You can read more about how you can obtain a copy of the workbook and audios here.
© 2012 Elevating Your Business. An unstoppable entrepreneur, Maria Marsala is a business strategist, financial advisor coach, speaker, and author. Her clients are independent accounting, financial, and insurance advisors. She guides them to increase their productivity and profits, growing their businesses to serve their lives — not the other way around. Download her free Business Evaluator to quickly learn which areas of your business are screaming for your immediate attention and which areas deserve a big hurrah! Visit www.ElevatingYourBusiness.com Did you like this article?Many people have told me that I "give away too much good information for free" That is my intention. By creating great free resources, we hope that a lot of links would follow. If you'd like to repay me for the information you've just learned, link the article to your blog, retweet it, or send it to your Linkedin groups are all great ways to repay me. Thanks in advance! WANT TO USE THIS ARTICLE DURING A BUSINESS ENGAGEMENT?You cannot use our articles with your clients without a license agreement. Contact Maria |
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© 1998-2012 Elevating Your Business.com We are focused on helping independent financial advisors earn more, serve more people, and live a great life. Elevating Your Business is a financial advisory business coaching, planning, and training company. Disclaimer: The user experiences displayed on this site are a small sample of the hundreds sent to us through emails or letters by people who have been the customers of Elevating Your Business. However, in compliance with FTC rulings, we cannot guarantee that these results are typical. Our best recommendation is that you try our program for yourself. |