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Packaging Your Services: Create Multiple Streams of Small Business Income
One of the ways you - as an owner of a service based business - can increase your profits is to create multiple streams of small business income. And the place to start is by designing informational products. The products could be based on your knowledge - things like CDs, e-books, booklets, TeleSeminars, and articles. You know -- these are the very things you've been watching me develop over the years. And if you're a US resident who has taken one of my TeleSeminars, you may have received one of my "test" CDs in the mail! They include an ebook and audio of the class. And you can create such products, too. Another way to boost your income is to develop products that will help your ideal clients. And it's easier then you think IF you really, really, really listen well to your clients. For example, my clients complained that they had lots of ideas and that I was giving them even more! Many of their ideas were written on many bits of paper. (Can you relate?) What I heard them say was that they wanted a SIMPLE way to organize their ideas for future use that did not include rewriting (or retyping them) in a software program. So, I created SIMPLE IDEAS Folders - a set of 6 folders that list what ideas should go into them and they spell out the word SIMPLE. Now, my clients all have these folders and I sell them at events in the back of the room for $8 when I speak. Besides being inexpensive and SIMPLE, each of the 6 folders has my web site on them, so they're a great marketing tool. Below is a list of possible products you might create. It's an excerpt from the Packaging Your Services Chapter of my workbook, "Pricing Your Services 'Just Right." You can read more about how you can obtain a copy of the workbook and audios here.
© 2010 Elevating Your Business. Maria Marsala helps remarkable women CEOs get a life and future from their business by providing accountability, support and a (gentle) kick in the a** when needed. Quickly learn which areas of your business scream for your immediate attention and which areas deserve a hurrah! Take our Business Checkup today at www.CoachMaria.com WANT TO USE THIS ARTICLE IN YOUR EZINE, Blog OR WEB SITE?© 2010 Elevating Your Business. Maria Marsala helps remarkable women CEOs get a life and future from their business by providing accountability, support and a (gentle) kick in the a$$ when needed. Quickly learn which areas of your business scream for your immediate attention and which areas deserve a hurrah! Take our Business Checkup today at www.CoachMaria.com WANT TO USE THIS ARTICLE DURING A PAID ENGAGEMENT?You must not use our articles in your ebook, to teach a class, or during a speaking event, or if you are paid in any way without our written permission, period. Contact Maria for permission. |
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19906 Hamilton CT NE, Suite A, Poulsbo, Washington, 98370 917.460.1458 425.440.9659 © 1998-2010 Elevating Your Business.com a management consulting, coaching, and training firm focused on helping women CEOs and presidents of professional services firms grow empires! |