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Did You Remember To Send A Nice Note?
by Maria Marsala
Summary: Sometimes it's the little things that count the most. Learn how your business can be remembered by remembering the little things.
In the past few years, the look of marketing has changed - for the better I believe. Businesses spend more money on marketing and public relations (PR) has become a priority. Even on the Internet, people want to connect with you - to see your picture and the pictures of your staff. I've had a few clients send me their pictures, too!
Many people enjoy receiving "nice notes" via mail - the old-fashioned type of PR. Nice notes are congratulations and thank you letters. When you receive them, keep them in a file folder or in a box. I started my first "Nice Notes" folder in 1973 when I began receiving thank you letters as part of my first Wall Street job. I still have that folder and now have a "Nice Email" folder, too.
Send nice notes to your current and potential clients. Do you review the business sections of your local newspaper or business journal for opportunities to "meet" your ideal clients, getting known (and remembered) for your thoughtfulness?
The format in which to send your nice note is up to you. Choose postcards, stationery, note cards, cards you make - they can all be part of your PR. However, make sure that your notes are personalized and hand-written! My favorite cards to send out are postcards I create from scenic pictures taken on my cross-country trips. For greeting cards, use your favorite desktop publishing program.
According to "How To Say It" by Rosalie Maggio, page 100: "don't make your congratulatory note do double duty: save for another day any questions, information, sales messages, business card, or work matters that aren't relevant to the good news at hand. (Exception: personal letters accompanying birthday congratulations.)" To that I'd add, don't even include your business card. You can send that as a follow up.
Brenda Kury sent me another great public relations letter - a thank you card. The front of the card shows her company's name, a big "Thank You", then the address, phone number, and Web site for her company. She hand-writes her note. It's the type of card you want to hang up on the wall when you receive it (a little extra PR?).
10 Congratulatory Card Ideas
- Congratulations on your recent business opening.
- Congratulations on your recent move to _____.
- Congratulations on your membership into _____.
- Congratulations on your _____ article in _____.
- Congratulations on your recent promotion to _____.
- Congratulations on your recent expansion into _____.
- Congratulations on your award.
- Congratulations on such a successful year.
- Congratulations on achieving your __th year in business.
- Congratulations on your _____ (Hey - it's your turn to fill in the blank!)
© 2010 Elevating Your Business. An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader at a time when female executives were as rare as pink diamonds. In 1998, brimming with 25+ years of business expertise, Maria created Elevating Your Business. She coaches established women B2B owners to double their bottom line using strategic business planning and execution systems, delivered one-on-one or to large audiences. Earn more, work less and live a sparkling quality of life! It starts at www.CoachMaria.com
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© 2010 Elevating Your Business. An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader at a time when female executives were as rare as pink diamonds.
In 1998, brimming with 25+ years of business expertise, Maria created Elevating Your Business. She coaches established women B2B owners double to their bottom line using strategic business planning and execution systems, delivered one-on-one or to large audiences. Earn more, work less and live a sparkling quality of life! It starts at
www.CoachMaria.com
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