10 SIMPLE Inexpensive Gifts to Send Your Clients
by Maria Marsala
Summary: Gifts aren't about you, although you purchase them. In this case, they are about your clients. Learn how you and give a gift they'll want to keep.
Advisors and coaches often know more things - big and small -- about their clients then their family members know. That's usual after they complete page after page of assessments. And that's why much of the work we do is kept confidential.
However, they still wonder why I'm asking them to tell me about their favorite cartoons, flowers, places to shop, fragrances, stores, types of books, etc. There is more to it than me driving them nuts while completing my intake process!
While most of the assessments help me and my clients recreate their business models around the lives they want to lead, the section of the form about their personal preferences helps me decide what sort of gifts they'd appreciate. Below are some low-cost gifts or freebies I've sent to my clients.
- Buy slightly used books at thrift stores and include a handwritten note that says "enjoy the book. We just saved a few trees." Ship via media mail for more savings.
- Purchase vintage jewelry, new office items, or candles at thrift shops, too.
- Send articles that can help them or their families personally.
- A handwritten thank you or congratulations cards are always be appreciated.
- Create a CD of your podcasts or teleclasses and send them in a special edition CD.
- Send them a referral - referrals are ALWAYS welcome!
- Call a client up and chat about something that has nothing to do with business.
- Send them a gift certificate for "x" minutes of your services (and have gift certificates available for sale on your website, too).
- Send a booklet or product; yours or someone else. (I love Bob Burg's Success Formula Booklets (you purchase them in packages of 10), and I also send my Serenity Cards for Business Owners in a box)
- Send them samples of someone's products or your own samples for no reason other than as a gift. (I sell AVON, so my clients end up with lots of samples to try on or use when they travel.)
Today, consider what additional questions you want to put on your intake form to learn more about your clients personally.
© 2012 Elevating Your Business. An unstoppable entrepreneur, Maria Marsala is a business strategist, financial advisor coach, speaker, and author. Her clients are independent accounting, financial, and insurance advisors. She guides them to increase their productivity and profits, growing their businesses to serve their lives — not the other way around. Download her free Business Evaluator to quickly learn which areas of your business are screaming for your immediate attention and which areas deserve a big hurrah! Visit www.ElevatingYourBusiness.com
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