Business Owners: Get Rid Of Some Of Your Hats!

Stategic Business Coach, Planning Strategist Maria Marsala by Maria Marsala

Summary: The self-employed have done one thing - created a paycheck for themselves along with some extra deductions. Most are slaves to their business because they have no one working for or with them. Learn how your business can be different!

 

 

Weigh the differences. Did you really go into business to be self-employed?

About being self-employed!

When you're self-employed, you do "ALL the work", of course, AND you're also "the boss", so you do the marketing, the sales, the book keeping, and everything else ________! The self-employed have done one thing - created a paycheck for themselves along with some extra deductions. They went from working for a company to working for themselves AND they have a new job - that of boss. Most are slaves to their business because they have no one working for or with them. Every time they gain a new client, they reinvent the wheel because they have no systems.

And.. the self-employed can't take days off, let alone take a vacation! The words they use - often and to anyone who will listen - are "overwhelmed", "tired", and "have no time for that". (For more on the differences between being self-employed vs. being a business owner, read the Rich Dad, Poor Dad by Robert T. Kiyosaki and Sharon L. Lechter).

Go All The Way - To Business Owner!

Business owners, on the other hand, are giving themselves the gift of time and others the gift of a paycheck. They learn the importance of planning for their business. They monitor their marketing activities. They know exactly who their ideal client is and what is unique about themselves and their businesses. They run their business like the "big corporate boys" but without all the hassle - or lawsuits! Now if you've been in business for a while, you might think that you're no longer self-employed or running a hobby. Beware. The amount of time you spend working does not mean much. In 6 years, only 2 of more than 100 clients were really "running" in business when they hired me; the rest had a business stuck in "infancy".

Today, take steps to start the shift to being a full-fledged business owner. Hire people to help you do the things you don't enjoy doing - barter, if that's what you need to do. Create a business and marketing plan, and monitor your marketing activities. Find alliances to bring in extra income, network (at least 2 times a week), create your ideal client profile and then only market to your ideal client. Take your knowledge and package it. Turn it into classes, articles, CDs, etc. that will bring you extra income and notoriety - the "good" kind! Know what your "rack rate" is and stop giving away your time/business.

If you really take a good look at the list below, you will see that there is NO WAY you can do everything yourself.

Your BIG roles as a business owner include:

President/CEO
Salesperson
Purchasing Manager
Office Manager
Technology Specialist
Internet Guru
Human Services Manager
Marketing Director
Accounting/Finance Manager
Compliance/Legal Manager
Desktop Publisher/Designer
Customer Service Rep
Inventory Person
Quality Control Manager
Consultant
Coach - Mentor
Organizer
Trainer
Writer
Janitor
Assistant to you
At a minimum, assistants to all the managers/specialists above

And if you can't yet afford to hire consultants or employees to help you, then create a plan to do so!

© 2012 Elevating Your Business. An unstoppable entrepreneur, Maria Marsala is a business strategist, financial advisor coach, speaker, and author. Her clients are independent accounting, financial, and insurance advisors. She guides them to increase their productivity and profits, growing their businesses to serve their lives — not the other way around. Download her free Business Evaluator to quickly learn which areas of your business are screaming for your immediate attention and which areas deserve a big hurrah! Visit www.ElevatingYourBusiness.com

Did you like this article?

Many people have told me that I "give away too much good information for free" That is my intention. By creating great free resources, we hope that a lot of links would follow. If you'd like to repay me for the information you've just learned, link the article to your blog, retweet it, or send it to your Linkedin groups are all great ways to repay me. Thanks in advance!

WANT TO USE THIS ARTICLE DURING A BUSINESS ENGAGEMENT?

You cannot use our articles with your clients without a license agreement. Contact Maria





Top of Page

Home        About        Client Experiences        Blog        Products        EduCoaching™        Contact Us


Elevating Your Business, 19906 Hamilton CT NE, Suite A,   Poulsbo, Washington, 98370             


© 1998-2012 Elevating Your Business.com    We are a business and executive management, planning, coaching, and training company focused on helping financial sector leaders earn more, serve more people, and not sacrifice themselves in the process!


Disclaimer: The user experiences displayed on this site are a small sample of the hundreds sent to us through emails or letters by people who have been the customers of Elevating Your Business. However, in compliance with FTC rulings, we cannot guarantee that these results are typical. Our best recommendation is that you try our program for yourself.