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Business Owners: Get Rid Of Some Of Your Hats!

by Maria Marsala

Summary: The self-employed have done one thing - created a paycheck for themselves along with some extra deductions. Most are slaves to their business because they have no one working for or with them. Learn how your business can be different!

Weigh the differences. Did you really go into business to be self-employed?

About being self-employed!

When you're self-employed, you do "ALL the work", of course, AND you're also "the boss", so you do the marketing, the sales, the book keeping, and everything else ________! The self-employed have done one thing - created a paycheck for themselves along with some extra deductions. They went from working for a company to working for themselves AND they have a new job - that of boss. Most are slaves to their business because they have no one working for or with them. Every time they gain a new client, they reinvent the wheel because they have no systems.

And.. the self-employed can't take days off, let alone take a vacation! The words they use - often and to anyone who will listen - are "overwhelmed", "tired", and "have no time for that". (For more on the differences between being self-employed vs. being a business owner, read the Rich Dad, Poor Dad by Robert T. Kiyosaki and Sharon L. Lechter).

Go All The Way - To Business Owner!

Business owners, on the other hand, are giving themselves the gift of time and others the gift of a paycheck. They learn the importance of planning for their business. They monitor their marketing activities. They know exactly who their ideal client is and what is unique about themselves and their businesses. They run their business like the "big corporate boys" but without all the hassle - or lawsuits! Now if you've been in business for a while, you might think that you're no longer self-employed or running a hobby. Beware. The amount of time you spend working does not mean much. In 6 years, only 2 of more than 100 clients were really "running" in business when they hired me; the rest had a business stuck in "infancy".

Today, take steps to start the shift to being a full-fledged business owner. Hire people to help you do the things you don't enjoy doing - barter, if that's what you need to do. Create a business and marketing plan, and monitor your marketing activities. Find alliances to bring in extra income, network (at least 2 times a week), create your ideal client profile and then only market to your ideal client. Take your knowledge and package it. Turn it into classes, articles, CDs, etc. that will bring you extra income and notoriety - the "good" kind! Know what your "rack rate" is and stop giving away your time/business.

If you really take a good look at the list below, you will see that there is NO WAY you can do everything yourself.

Your BIG roles as a business owner include:

President/CEO
Salesperson
Purchasing Manager
Office Manager
Technology Specialist
Internet Guru
Human Services Manager
Marketing Director
Accounting/Finance Manager
Compliance/Legal Manager
Desktop Publisher/Designer
Customer Service Rep
Inventory Person
Quality Control Manager
Consultant
Coach - Mentor
Organizer
Trainer
Writer
Janitor
Assistant to you
At a minimum, assistants to all the managers/specialists above

And if you can't yet afford to hire consultants or employees to help you, then create a plan to do so!

© 2010 Elevating Your Business. An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader at a time when female executives were as rare as pink diamonds. In 1998, brimming with 25+ years of business expertise, Maria created Elevating Your Business. She coaches established women B2B owners to double their bottom line using strategic business planning and execution systems, delivered one-on-one or to large audiences. Earn more, work less and live a sparkling quality of life! It starts at www.CoachMaria.com

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© 2010 Elevating Your Business. An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader at a time when female executives were as rare as pink diamonds. In 1998, brimming with 25+ years of business expertise, Maria created Elevating Your Business. She coaches established women B2B owners double to their bottom line using strategic business planning and execution systems, delivered one-on-one or to large audiences. Earn more, work less and live a sparkling quality of life! It starts at www.CoachMaria.com

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You cannot use our articles in your ebook, to teach a class, or during a speaking event, or if you are paid in any way without our written permission, period. Contact Maria

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© 1998-2010 Maria Marsala & Elevating Your Business.com

Legal Disclaimer: Every effort has been made to accurately represent our products and services and their potential. Any claims made of actual earnings or examples of actual results may not apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Results will depend on the unique skills and business of the individual and as with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money. Any or all guarantees that Maria provides clients is submitted first in an email, and then in writing.