Let Your Visitors Choose Your Keywords

by Maria Marsala

Summary: Make it easy for your visitors to find what they are looking for on your site. And receive the added benefit of extra traffic, too.

Sometimes we can be too close to our own websites. For example, while one person might call their rates - "rates"... you might call them "fees". Here's an unusual way to learn what "keywords" words you use to find a web site using a search engine such as google) to add to your web pages and to maybe gain a little objectivity about your site, as well.

In the interest of making my growing web site easier for you - my viewers-to use, a few months ago I added an internal search engine feature to the home page. One of the bonuses of the program I chose is that I receive a weekly (and monthly) report showing what words viewers are using to locate different things on my site. By watching the words you're using, I know better which "keywords" to add to my site to make it easier for search engines to find.

The program I recommend and use is http://www.freefind.com/. This system is free if your website is less than 32Mb of space. You'll receive a free weekly (and monthly) search report, automatic page updates, a site map (a listing of your web page and what pages link to other pages on your website) and a what's new page, if you'd like one.

You also receive the code to set up the search engine box on your site, which can be customized and includes a small ad for the company. When someone uses the search feature, they'll be provided with a few more ads, but so far, I haven't found any ads that would put my site out of integrity.

So let your website visitors help you determine the best keywords to use on your site. After all, they are the people you want to find your website - your potential clients. Add an internal search engine to your site this year!

©2007 Maria Marsala, former Wall Street Fortune 200 executive, business strategist, author and speaker. As founder of Elevating Your Business, Maria helps business owners and independent service professionals work smarter and earn more. Learn more and receive free business tools at ElevatingYourBusiness.com

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