33 Ways Low Cost Ways To Promote Your Ezine

by Maria Marsala

Summary: Lots of things to consider - many of which you're already using to market. What can be easier?

• Your answer machine announcement.
• Postcards or index cards.
• Back of a business card.
• Your fax cover letter.
• Your Brochure.
• Flyers (of all sizes) including those with "tear off" areas.
• Labels that can be placed on a variety of things that leave your office.
• Invoices you send out.
• Ads you take out - from the yellow pages, to newspapers, etc.
• Gift certificates.
• Your stationary.
• Bio in articles you compose.
• On every page of your web site.
• Press releases
• In print newsletters.
• Provide a sign up sheet at trade booths, trainings you conduct, evaluation forms, etc.
• Swap ads with other ezine owners.
• In your email signature line.
• On your client's websites.
• Create a special page for your ezine on your website. Then submit this page to search engines and directories.
• Ezine directories (a good list to start with is located at http://coachmaria.com/articles/ezinedirectorysmall.html
• Pop-up or Pop-under ad's on your site. There are many programs to help you gain new subscribers; however, many people use popup filters to remove them!
• Your signature on forums (also discussion boards, elists discussion lists, bulletin boards)
• A password protected gateway page to a special feature on your web site
• Place "something" on this list in any outgoing mail.
• In profession looking displays at businesses you partner with or visit often.
• In welcome or thank you notes provided to participants of telephone or online classes.

©2007 Maria Marsala, former Wall Street Fortune 200 executive, business strategist, author and speaker. As founder of Elevating Your Business, Maria helps business owners and independent service professionals work smarter and earn more. Learn more and receive free business tools at ElevatingYourBusiness.com

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