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What's Color Have To Do With It?
I bet you'd be able to tell me, in 10 seconds or less, the colors that McDonald's, Burger King, K-Mart and Wal-Mart use. That's because they have used these colors, their logos and even their slogans to "brand" themselves. Branding helps clients "remember you." As a business owner, you, too, can "brand" your business. An example would be my website, Welcome Kit, forms, business cards, etc. They all contain the same colors, fonts, logo, and graphics. Actually, even my website name - "coachmaria.com" - brands me. I've met individuals who think they "know"me before, and when we figure out where they know me from, it's from a discussion group or my website. I've actually never met them in person! Branding works! Take the time now, as you start your business, to decide what colors you'll be using in your branding campaign. A few things to remember about colors: a) Colors may appear different when used in print media (such as your brochure) vs. on the Internet. b) Different browsers (Microsoft Internet Explorer, Netscape Navigator) show colors differently. c) The same color on different parts of a page (the background and border, for example) may look different, even in the same browser. d) On the Internet, white is a color. If you do not "name" it white, then it will appear as gray on Netscape. So before you decide on a color for your website, check the color in a few browsers. In fact, if you're a web designer, designing a color page may be helpful for your clients. You can view a sample color page at http://www.coachmaria.com/colors.html . Use the websites below to assist you in choosing colors for your business. Color Theory 101 by Tony Celeste
http://www.ulead.com/learning/web5/page1.htm And if I missed a resource, you'll find it here © 2010 Elevating Your Business. Maria Marsala helps remarkable women CEOs get a life and future from their business by providing accountability, support and a (gentle) kick in the a** when needed. Quickly learn which areas of your business scream for your immediate attention and which areas deserve a hurrah! Take our Business Checkup today at www.CoachMaria.com WANT TO USE THIS ARTICLE IN YOUR EZINE, Blog OR WEB SITE?© 2010 Elevating Your Business. Maria Marsala helps remarkable women CEOs get a life and future from their business by providing accountability, support and a (gentle) kick in the a$$ when needed. Quickly learn which areas of your business scream for your immediate attention and which areas deserve a hurrah! Take our Business Checkup today at www.CoachMaria.com WANT TO USE THIS ARTICLE DURING A PAID ENGAGEMENT?You must not use our articles in your ebook, to teach a class, or during a speaking event, or if you are paid in any way without our written permission, period. Contact Maria for permission. |
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19906 Hamilton CT NE, Suite A, Poulsbo, Washington, 98370 917.460.1458 425.440.9659 © 1998-2010 Elevating Your Business.com a management consulting, coaching, and training firm focused on helping women CEOs and presidents of professional services firms grow empires! |