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Marketing With Integrity: What To Put In Your First Bio

Stategic Business Coach, Planning Strategist Maria Marsala by Maria Marsala

Summary: If you're not sure what should be placed in your bio, this article will assist you.


Have you wondered what information to include on your first Business Press Release? Possibly, you are writing a "bio" to attach to an article or to send to a potential client. Maybe you're designing a brochure or web site and are looking for a place to start? The gift of using this Top Ten is that you will have a multi-purpose useful information sheet and that you can use the information over and over again!

1. List business name, your name, business address (street, city, state, full zip code), phone number(s), fax number(s), primary e-mail address and URL (web address).

2. List services and/or products provided.

3. What experience do you bring to your business? Also, list affiliations, professional associations, certificates, etc.

4. Background on your company.

5. Why and/or how did you get into your current business?

6. What sets you apart in the business world?

7. Why should someone do business with you rather than your competition?

8. Who are your clients? What is your market?

9. Have you received significant recognition for your business? Include awards, testimonials, articles published etc.

10. What is your business and/or personal mission statement?

© 2017 Elevating Your Business. Maria Marsala specializes in guiding independent financial professionals; accountants, CPAs, advisors, brokers, RRs, and RIAs, to increase their P.E.P - profitability, efficiency and productivity. For 20 years on Wall Street, she helped retail financial professionals sell more and secure loyal clients. Have you tried to acquire more clients and found that your system is no longer working? Then it's time to uncover the areas of your business screaming for your immediate attention and those that deserve a big hurrah! Request Maria's Empire Builder Kit (free) at

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Editors, publishers, and webmasters: Maria has a library of over 300 business development, marketing, networking, and social media articles available for reprint. For free access to these articles, email us with the name of the publication or website you represent, and the subject: "Reprint Library."

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Copyright and Bio Appearing At the End of Our Articles

©2013 Maria Marsala guides independent financial advisors to reach their 5-year business and personal goals in 24 months. She is a business coach, speaker, and a former Wall Street Trader. Named one of the Top 30 International Coaching Gurus in 2011, Maria has been recognized as a thought leader whose ideas have been published in Financial Planning Magazine, RIA Biz, Advisor Max, Dow Jones, The Street, Entrepreneur Magazine, and numerous books, trade journals, and magazines. She has authored four business-building workbooks including, Attracting Clients You Love Working With: 6 Steps to a Profitable Client Base. Did you find this article thought provoking? Get more delivered directly to your inbox every two weeks. Sign up here

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--Nicole Wexler, Decorator & Stager, Turquoise Decor, Seattle, WA

Stategic Business Coach, Planning Strategist Maria Marsala My name is Maria Marsala, and I help financial advisors, planners, professionals, and managers create businesses they emjoy again. I work with you to improve your business development and marketing skills. I do this by providing a mixture of coaching, consulting and courses.

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