Marketing With Integrity: What To Put In Your First Bio

by Maria Marsala

Summary: If you're not sure what should be placed in your bio, this article will assist you.

Have you wondered what information to include on your first Business Press Release? Possibly, you are writing a "bio" to attach to an article or to send to a potential client. Maybe you're designing a brochure or web site and are looking for a place to start? The gift of using this Top Ten is that you will have a multi-purpose useful information sheet and that you can use the information over and over again!

1. List business name, your name, business address (street, city, state, full zip code), phone number(s), fax number(s), primary e-mail address and URL (web address).

2. List services and/or products provided.

3. What experience do you bring to your business? Also, list affiliations, professional associations, certificates, etc.

4. Background on your company.

5. Why and/or how did you get into your current business?

6. What sets you apart in the business world?

7. Why should someone do business with you rather than your competition?

8. Who are your clients? What is your market?

9. Have you received significant recognition for your business? Include awards, testimonials, articles published etc.

10. What is your business and/or personal mission statement?

©2007 Maria Marsala, former Wall Street Fortune 200 executive, business strategist, author and speaker. As founder of Elevating Your Business, Maria helps business owners and independent service professionals work smarter and earn more. Learn more and receive free business tools at ElevatingYourBusiness.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?

• You can, as long as you include this complete blurb with it: Internet Veteran, Planning Coach and Operations Consultant, Maria Marsala has been publishing MORE BUSINESS weekly ezine since 1999. If you're ready to make more money, kick-start your markeitng and live a high quality life, get yoru FREE tips now at www.ElevatingYourBusiness.com
• Just request permission to place this article in your newsletter, magazine, or on your web site.

WANT TO USE THIS ARTICLE DURING A PAID ENGAGEMENT?

• You cannot use our articles in your ebook, to teach a class, or during a speaking event, without our written permission, period.