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Intelligent Marketing: Be Different.. Market Your Way
by Maria Marsala
Summary: Being different can be professional, too. Learn what works for you and go for it!
Do you attend the same networking meetings each week or month? Maybe it's time to do things differently. Change your verbal logo (unique selling proposition) around a bit. Instead of handing out your business cards, bring copies of an article you've written or gift certificates for a complimentary report, consultation, or service. Do life differently this week.
Here is my take on doing things differently that I hope will give you some new ideas. My business is 95% service and the other 5% is a product that someone can hold in their hands. Since this is the case, showing someone how my service can benefit them is much better than explaining it. What I have done is take my beautiful brochures and left the insides blank. Yes, you read correctly! Nothing, nada on the inside! Yes, beautiful cover, the Coachability Index and my personal information (name, web site, address, email) is still on the brochure and when you open it, there is absolutely nothing in it! Then, when I'm asked or told that something is missing - I'll say yes, your half hour complimentary consultation time to see how you can benefit from our services!
© 2010 Elevating Your Business. An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader at a time when female executives were as rare as pink diamonds. In 1998, brimming with 25+ years of business expertise, Maria created Elevating Your Business. She coaches established women B2B owners to double their bottom line using strategic business planning and execution systems, delivered one-on-one or to large audiences. Earn more, work less and live a sparkling quality of life! It starts at www.CoachMaria.com
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© 2010 Elevating Your Business. An irrepressible entrepreneur, Maria Marsala sold AVON at age 14 and landed on Wall Street three years later. She became a bond trader at a time when female executives were as rare as pink diamonds.
In 1998, brimming with 25+ years of business expertise, Maria created Elevating Your Business. She coaches established women B2B owners double to their bottom line using strategic business planning and execution systems, delivered one-on-one or to large audiences. Earn more, work less and live a sparkling quality of life! It starts at
www.CoachMaria.com
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You cannot use our articles in your ebook, to teach a class, or during a speaking event, or if you are paid in any way without our written permission, period. Contact Maria
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