Intelligent Marketing: Be Different.. Market Your Way

by Maria Marsala

Summary: Being different can be professional, too. Learn what works for you and go for it!

Do you attend the same networking meetings each week or month? Maybe it's time to do things differently. Change your verbal logo (unique selling proposition) around a bit. Instead of handing out your business cards, bring copies of an article you've written or gift certificates for a complimentary report, consultation, or service. Do life differently this week.

Here is my take on doing things differently that I hope will give you some new ideas. My business is 95% service and the other 5% is a product that someone can hold in their hands. Since this is the case, showing someone how my service can benefit them is much better than explaining it. What I have done is take my beautiful brochures and left the insides blank. Yes, you read correctly! Nothing, nada on the inside! Yes, beautiful cover, the Coachability Index and my personal information (name, web site, address, email) is still on the brochure and when you open it, there is absolutely nothing in it! Then, when I'm asked or told that something is missing - I'll say yes, your half hour complimentary consultation time to see how you can benefit from our services!

©2007 Maria Marsala, former Wall Street Fortune 200 executive, business strategist, author and speaker. As founder of Elevating Your Business, Maria helps business owners and independent service professionals work smarter and earn more. Learn more and receive free business tools at ElevatingYourBusiness.com

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