Intelligent Marketing: Be Different.. Market Your Way
by Maria Marsala
Summary: Being different can be professional, too. Learn what works for you and go for it!
Do you attend the same networking meetings each week or month? Maybe it's time to do things differently. Change your verbal logo (unique selling proposition) around a bit. Instead of handing out your business cards, bring copies of an article you've written or gift certificates for a complimentary report, consultation, or service. Do life differently this week.
Here is my take on doing things differently that I hope will give you some new ideas. My business is 95% service and the other 5% is a product that someone can hold in their hands. Since this is the case, showing someone how my service can benefit them is much better than explaining it. What I have done is take my beautiful brochures and left the insides blank. Yes, you read correctly! Nothing, nada on the inside! Yes, beautiful cover, the Coachability Index and my personal information (name, web site, address, email) is still on the brochure and when you open it, there is absolutely nothing in it! Then, when I'm asked or told that something is missing - I'll say yes, your half hour complimentary consultation time to see how you can benefit from our services!
© 2010 Elevating Your Business. Maria Marsala helps remarkable women CEOs get a life and future from their business by providing accountability, support and a (gentle) kick in the a** when needed. Quickly learn which areas of your business scream for your immediate attention and which areas deserve a hurrah! Take our Business Checkup today at www.CoachMaria.com
WANT TO USE THIS ARTICLE IN YOUR EZINE, Blog OR WEB SITE?
© 2010 Elevating Your Business. Maria Marsala helps remarkable women CEOs get a life and future from their business by providing accountability, support and a (gentle) kick in the a$$ when needed. Quickly learn which areas of your business scream for your immediate attention and which areas deserve a hurrah! Take our Business Checkup today at www.CoachMaria.com
WANT TO USE THIS ARTICLE DURING A PAID ENGAGEMENT?
You must not use our articles in your ebook, to teach a class, or during a speaking event, or if you are paid in any way without our written permission, period. Contact Maria for permission.
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